01 , Insights

Notes from
the studio.

Writing about design, engineering, systems, and the craft of building digital work that performs. Rarely updated, always worth reading.

We Replaced an Admin with 40 Lines of Code
Company10 Mar 2026

We Replaced an Admin with 40 Lines of Code

How we built a small email parser for a logistics company that cut a 15-minute task to 30 seconds. Real numbers, real tradeoffs.

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Why Most AI ‘Agents’ Are Just Expensive Chatbots
AI1 Mar 2026

Why Most AI ‘Agents’ Are Just Expensive Chatbots

There’s a gulf between autonomous agents and chatbots with loops. Here's how to tell the difference and what actually makes an agent autonomous.

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The 349 Workflow Audit — What We Look For
Product20 Feb 2026

The 349 Workflow Audit — What We Look For

An inside look at our AI Workflow Audit: the checklist, scoring, and three anonymized examples that show common failure modes.

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Building in Public with AI — 3 Months of Lessons
Company10 Feb 2026

Building in Public with AI — 3 Months of Lessons

What it’s like running a 12-agent AI team in public: costs, failures, surprising wins, and the cultural impact.

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Claude vs GPT — What We Actually Use Each For
AI1 Feb 2026

Claude vs GPT — What We Actually Use Each For

A practical breakdown of model roles in our stack: which models we use for coding, general reasoning, and repetitive tasks — and why.

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How We Ship Production Software in Under 2 Weeks
Product20 Jan 2026

How We Ship Production Software in Under 2 Weeks

Our stack and process for taking an idea to deployed product in ten days: Next.js, TypeScript, Tailwind, Vercel — and a disciplined delivery cadence.

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AI Won't Take Your Job — Businesses Using AI Will
World10 Jan 2026

AI Won't Take Your Job — Businesses Using AI Will

The real threat is not individual displacement but companies that leverage AI to gain a 10x cost advantage. What that means for SMBs and how to respond.

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Five Workflows Every Small Business Should Automate First
AI20 Dec 2025

Five Workflows Every Small Business Should Automate First

A practical guide: the five workflows we recommend automating first, with concrete starting points and failure modes to watch.

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