Happy Beads.
Branding, Shopify store, social content, and product design for an Australian pet brand.
A brand from scratch
Happy Beads had a great product and a clear feeling they wanted to share: colourful silicone bead collars that make pets, and the people who love them, smile. What they did not have was a brand, a store, or a way to show up online.
They needed the whole picture built at once, from the look and voice through to a shop that could actually sell, all while keeping the joy at the centre.
The full picture
We built the brand end to end. A playful, premium identity, product and packaging design, a Shopify store made to convert, and social content to give it a voice. Every piece was tuned to one idea: spark smiles and start conversations.
Because strategy, design, and systems came from one connected team, the brand feels whole. The collar on the dog, the box it arrives in, the post in the feed, and the checkout all speak the same happy language.
Happy Beads launched with a complete, confident brand and a store ready to trade from day one. The result is a joyful, recognisable identity that gives the product real presence online and a foundation the brand can keep growing from.
"Made to spark smiles and start conversations."Happy Beads