Vox Creative.
Brand identity for a creator and gaming venture under Expedition Labs.
A new voice
Expedition Labs set out to launch Vox Creative, a venture built to house creators, gaming, and KOL marketing under one roof. It needed its own identity, bold enough to stand on its own in a fast, culture-driven space.
The brief was to feel distinct from the parent brand while keeping a quiet thread back to it, so the relationship reads without being loud about it.
Bold, built to move
We designed a complete brand identity for Vox: logo, system, and graphic language, led by a confident violet and an energy that suits creators and gaming culture. It is modern, expressive, and ready to flex across content and campaigns.
Subtle structural nods tie Vox back to Expedition Labs, so the two read as family while Vox keeps its own clear personality and room to grow.
Vox Creative launches with a distinct, energetic identity that holds its own in the creator and gaming space while staying connected to Expedition Labs. The team has a flexible system that scales across content, partners, and campaigns.
"A bold voice with a family resemblance."Vox Creative