01 , Case Study

[ LAB ]

Roast My Website

AI · SAAS · WEB APP · 2026

Most website feedback is either too polite to be useful, too expensive to be accessible, or too generic to be actionable.

Design + Engineering

TIMELINE

3 weeks

ROLE

Design + Engineering

STACK

Next.js, vision models, LLM analysis

OUTCOME

Live SaaS, public tool

02 , The Problem

Why this needed
building.

Most website feedback is useless. Friends are polite. Agencies sugarcoat to upsell. Generic audit tools spit out meaningless scores. Meanwhile, the average visitor to a website makes a judgment in three seconds — and then leaves without telling you why.

We wanted to build the opposite: a tool that would look at a website and tell you exactly what was wrong with it, plainly, with no hedging.

03 , Approach

How we
built it.

Roast My Website feeds a screenshot of any public site into a vision-enabled LLM, which generates a structured critique across design, copy, usability, and positioning. The output is deliberately blunt. No scores, no percentage grades, just direct feedback written the way a senior designer would deliver it to a peer.

The most valuable feedback is the feedback nobody wants to hear.

Gallery

Roast My Website , 1
Roast My Website , 2

04 , Outcome

What it does
now.

Roast My Website is a live tool, free to try. It's been used on thousands of sites.

NEXT

Mission Control